LinkedIn has evolved beyond basic networking to become a powerful platform for lead generation, brand building, and business growth.

This advanced workshop reveals proven strategies and tools that go well beyond the platform’s basic features.

This comprehensive 2.5-hour masterclass, led by LinkedIn experts Laura Cioffi and Marco Piscitelli, is designed for business owners and marketers who want to leverage LinkedIn’s full potential for business development and lead generation.

Topics include:

• LinkedIn Business Page Strategy
• Sales Navigator for Business Development
• Content Strategy and Creation
• LinkedIn Advertising
• Premium Features and Tools

Note: Basic knowledge of LinkedIn functionality is required. Participants should have an active LinkedIn profile and experience using the platform for business.

About the speakers:

Laura Cioffi
award-winning Marketing Strategy Advisor and founder of Vertis Media, specialises in digital marketing and advertising for businesses from start-ups to global brands.
LinkedIn profile: https://www.linkedin.com/in/lauracioffi/

Marco Piscitelli
A Certified LinkedIn Marketing and Advertising Strategist, co-founder of Vertis Media, and qualified business mentor specialising in LinkedIn and Account-Based Marketing.
LinkedIn profile: https://www.linkedin.com/in/marcopiscitellimoise/

About Vertis Media:

Founded by Laura Cioffi and Marco Piscitelli, Vertis Media architects digital brand experiences through strategic marketing and native content campaigns for global brands including IBM, P&G and Unilever.

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